What is Up's IQ Score?

Up has an IQ Score of 151/200 on TV Intelligentsia's Intelligence Quotient framework, placing it in the Stimulating tier. The score breaks down to 44/50 Cognitive Stimulation, 27/50 Educational Value, and 43/50 Craft & Quality.

Up is moderate on educational value, 27/50 on TVI's rubric. Some learning happens, but it isn't the show's primary work.

How does TV Intelligentsia calculate IQ Score?

TV Intelligentsia's IQ Score is calculated as round((Cognitive Stimulation × 0.4 + Educational Value × 0.35 + Craft & Quality × 0.25) × 4), scoring titles from 0 to 200 across five tiers: Masterclass (≥160), Stimulating (≥130), Competent (≥100), Passive (≥70), and Numbing (<70). The framework is published at tvintelligentsia.com/methodology/.

Up , IQ Score 151/200

Up has an IQ Score of 151/200 on TV Intelligentsia's Intelligence Quotient rubric, placing it in the Stimulating tier.

By Jordan Robinson, MD, MPH and Cordelia Witty, EdS., NCSP·Updated 2026-06-19·Methodology

animationfamilycomedy

151/ 200

Stimulating

Consistently challenges the viewer and rewards attention

Ages 6-12SEL 40/50Cinematic 46/50

Up poster, IQ Score 151/200, Stimulating tier on TV Intelligentsia

Score Breakdown

Cognitive Stimulation/50

Educational Value/50

Craft & Quality/50

SEL Score/50

Cinematic Score/50

IQ = round((Cognitive × 0.4 + Educational × 0.35 + Craft × 0.25) × 4) · How we score →

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Why you should trust this score

Reviewed by Cordelia Witty, EdS., NCSP

Licensed school psychologist. Reviews kids content against the published rubric and the CASEL social-emotional learning framework.

Methodology

Published rubric, v1.2

Formula

round(C × 0.40 + E × 0.35 + Q × 0.25) × 4

Database scale

2,338 titles, version-controlled

How we stay independent. We accept no studio money. We pay for our own streaming subscriptions. Our reviewers see no sponsor data, no affiliate revenue, and no screener access in exchange for coverage. More about how we work →

The TVI Take

Opens with montage of human mortality and grief, then shifts to adventure narrative where character development mirrors emotional processing across visual storytelling.

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Parent Decision Guide

The honest answer for families, reviewed by a licensed school psychologist.

Is Up Too Sad for Kids? →

Compare head-to-head

vs. Toy Story

129Competent

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