What is North by Northwest's IQ Score?

North by Northwest has an IQ Score of 154/200 on TV Intelligentsia's Intelligence Quotient framework, placing it in the Stimulating tier. The score breaks down to 40/50 Cognitive Stimulation, 30/50 Educational Value, and 48/50 Craft & Quality.

Is North by Northwest educational?

North by Northwest is moderate on educational value, 30/50 on TVI's rubric. Some learning happens, but it isn't the show's primary work.

How does TV Intelligentsia calculate IQ Score?

TV Intelligentsia's IQ Score is calculated as round((Cognitive Stimulation × 0.4 + Educational Value × 0.35 + Craft & Quality × 0.25) × 4), scoring titles from 0 to 200 across five tiers: Masterclass (≥160), Stimulating (≥130), Competent (≥100), Passive (≥70), and Numbing (<70). The framework is published at tvintelligentsia.com/methodology/.

North by Northwest , IQ Score 154/200

North by Northwest has an IQ Score of 154/200 on TV Intelligentsia's Intelligence Quotient rubric, placing it in the Stimulating tier.

By Jordan Robinson, MD, MPH·Updated 2026-06-17·Methodology

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154/ 200

Stimulating

Consistently challenges the viewer and rewards attention

Score Breakdown

Cognitive Stimulation/50

Educational Value/50

Craft & Quality/50

Cinematic Score/50

IQ = round((Cognitive × 0.4 + Educational × 0.35 + Craft × 0.25) × 4) · How we score →

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Why you should trust this score

Scored under Jordan Robinson, MD, MPH

Physician and founding editor. Maintains the adult catalog against the published rubric and reviews the rubric application.

Methodology

Published rubric, v1.2

Formula

round(C × 0.40 + E × 0.35 + Q × 0.25) × 4

Database scale

2,338 titles, version-controlled

TVI Canon

Alfred Hitchcock →

How we stay independent. We accept no studio money. We pay for our own streaming subscriptions. Our reviewers see no sponsor data, no affiliate revenue, and no screener access in exchange for coverage. More about how we work →

The TVI Take

Hitchcock's 1959 chase thriller. An advertising executive is mistaken for a government agent and pursued cross-country.

High cognitive demands from the plot mechanics and identity confusion. Minimal educational value. Pure cinema at its most entertaining, the crop duster sequence and Mount Rushmore climax are iconic. Cary Grant makes panic look elegant.

Where to Watch

Rent