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Mad Men vs. The Bear

Mad Men edges ahead by 11 points (174 vs. 163). Both Masterclass tier — the gap is in degree, not category.

Mad Men poster

Mad Men

Masterclass
174/200

Set in Manhattan's Sterling Cooper advertising agency, the show charts how Don Draper's constructed identity mirrors America's advertising culture. Cognitive engagement from understanding how the 1960s social upheaval disrupts the old…

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The Bear poster

The Bear

Masterclass
163/200

Christopher Storer's FX/Hulu series follows Carmy Berzatto, a fine-dining chef who inherits his late brother's Chicago Italian beef stand and tries to drag it toward Michelin. The kitchen scenes are choreographed in unbroken handhelds long…

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The dimension breakdown

Cognitive
45
46
Educational
40
33
Entertainment
46
43

IQ Score (0–200) is a composite of Cognitive Stimulation (40%), Educational Value (35%), and Entertainment Quality (25%). All dimensions scored 0–50. Read the full methodology →

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