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Mad Men · Characters Ranked

Best Mad Men Characters, Ranked by IQ Score

Matthew Weiner's 1960s Madison Avenue, the characters whose advertising-cognition drove the show. Ranked.

Mad Men's character density is the canonical late-2000s/early-2010s prestige-TV character-ensemble achievement. Matthew Weiner's commitment to letting each Sterling Cooper character (Don's brand-narrative-cognition, Peggy's emerging copywriter-cognition, Roger's WASP-institutional-cognition, Joan's gendered-organizational-cognition) operate inside the agency's institutional architecture defines the show.

Anchor picks: Don Draper, Jon Hamm's canonical 1960s-advertising-cognition character. The show won the Outstanding Drama Series Emmy four consecutive years (2008-2011).

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